*Söz konusu yarışmaya başvuru metnimiz orijinal dilinde bırakılmıştır.
CHALLENGE
Youth was at internet, Yedigün decided to be part offers all the fun that youth seeks at their virtual world.
IMPLEMENTATION
"Scratch & win banners, collect YEDIGUN letters, win a lot of gifts" a first time int the virtual world.
Banners on air at all the popular websites. Once scratched the banners, youth came to www.yedigundeyim.com website.
They met, played together, chat, won gifts, had with e-tests, other online games, e-cards, e-videos.
RESULTS
The click through rate of scratch & win banners over %2,5.
During beverage season, more than 6,7 million average homepage impression/month.
All cost less than a 1 month TV campaign.
