OMD Brandlab

Who we are

We are the specialist brand and communication research division of OMD Turkey.

We are part of OMD's European Research Network which has been providing leading advertisers with cutting edge research for over 25 years.

In addition we are supported by OMD Metrics - OMD's International Network of econometricians - which gives us access to some of the world's best modelling and analyst experts.

Why we are different

Our commitment is to fully understand, evaluate and optimise all aspects of brand performance.

To fulfil that philosophy we have uniquely recruited professional researchers, analysts and communication strategists to work together in one location.

However our approach means that we are not a typical "research supplier" but more of a specialist strategic unit that believes that research and analysis is the necessary foundation on which to build strategic guidance.

How we work

Because our ultimate output is brand strategy, our work focuses on developing the overall research plan, the methodology design and implementation rather than data collection.

In order to facilitate data collection we work in conjunction with other research agencies using our centralised negotiation to significantly reduce cost resulting in genuine financial savings.

What we deliver is clearly defined insights into your brand that can be easily turned into actionable strategic solutions.

To learn more about OMD Brandlab and our research please call +90 212 236 01 00 or send an email to omdbrandlab@omd.com.tr .